Another nail in the coffin of the CD industry….

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This could be one of the smartest music marketing “Stunts” for a while ~ hell I’m impressed: and as a regular readers know ~ that aint easy!

It simply ~ takes what is happening in council estates all up n down the country & owns it in an irreverent way: simple, bold & clever

Danger Mouse is [interview w/ Charlie Rose] the DJ who got quite a lot of attention a few years back for creating one of the very first mainstream mashups — mixing the Beatle’s The White Album with Jay-Z’s The Black Album to create the rather unique The Grey Album.   Now he’s set to get a wole lot more attention from the record labels. 
DJ Danger Mouse has another album that he’s been working on, in association with Mark Linkous (of Sparklehorse). Yet, due to ongoing legal troubles with EMI, he can’t actually release the music. So he’s come up with a rather creative solution. Found via Andrew Dubber, the news is that the next album will be released as album artwork with a blank recordable CD.

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There is no music on it. Because if there were music on it, it would get him in more trouble with EMI. Yet, if you have that blank CD and all the artwork, you certainly could (not that they’re suggesting you do…) find that music elsewhere and burn it to the CD. The statement from Danger Mouse reads

Danger Mouse’s new project Dark Night Of The Soul consists of an album length piece of music by Danger Mouse, Sparklehorse and a host of guest vocalists, along with a collection of original David Lynch photography inspired by and based on the music.
The photographs, which provide a visual narrative for the music, are compiled in a limited edition, hand numbered 100+ page book which will now come with a blank, recordable CD-R. All copies will be clearly labeled: ‘For Legal Reasons, enclosed CD-R contains no music. Use it as you will.’
Due to an ongoing dispute with EMI, Danger Mouse is unable to release the recorded music for Dark Night Of The Soul without fear of being sued by EMI.
Danger Mouse remains hugely proud of Dark Night Of The Soul and hopes that people lucky enough to hear the music, by whatever means, are as excited by it as he is.”

In some ways, this is reminiscent of what the band Green Day did many years ago, offering up blank CDs with artwork for fans who had downloaded the music from unauthorized sources. Yet, in this case, it’s even more interesting since there are no authorized sources at all for the music. It’ll be fun to see how EMI reacts.

Update: Meanwhile, the folks at NPR alert us to the fact that they’re hosting a streaming version of the album for anyone who wants to hear it.

Quotes stolen from: 9to5Mac

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