L.A. get billboards hacked? or not…

“A source confirms what we already suspected: Someone paid Clear Channel an undisclosed sum for two-day Los Angeles-wide “ads.” As previously noted, images of a neon skull were spotted on billboards all over the city last Thursday night, leading many to believe the street artist had hacked his way into Clear Channel’s billboards. Street cred: Totally lost for Mr. Phone? Pretty much. UPDATE: Clarified. It’s not entirely clear who paid for the ads, but it wasn’t a hack. And headline amended. UPDATE: Tony Alwin, a spokesperson for Clear Channel tell us: “The ads were paid for. The party represented themselves as wanting to advertise ads for an art project.” Alwin says the party purchased two days worth of advertising”

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The most recent challenge came from Metro Lights LLC, who claimed these regulations were unjust, given that Los Angeles continues to sell advertising on all city owned properties such as bus shelters. The company felt this created a monopoly on the city’s landscape, setting up an unfair situation where space could only be purchased by the “highest bidder.” Despite this victory, more lawsuits are likely to follow by an industry with the money and wherewithal to fight these restrictions every step of the way. In light of this, Los Angeles is working to rewrite the language of the law so that it can withstand further opposition on these grounds.

In move that will likely effect offsite advertising across the country, the U.S. 9th Circuit Court of Appeals has ruled in favor of Los Angeles’ 2002 ban on most new billboards, overturning a lower court’s decision that it violated advertisers’ First Amendment rights. The injunction specifically targets product signage being placed on buildings or spaces where that product is not sold, effectively eliminating advertisers from purchasing any new real estate and further cluttering the skyline.

found via Lais & la.curbed.com

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